Folders (Pockets Free) Design - Mark Your Brand Identity

Find out how St. Richard College reached out to their potential students with the right kind of Institution's Brochure!

OVERVIEW
St. Richard College has been a reputable institution for over a decade with several campuses across the two towns. They offer a wide variety of full and part-time courses for all levels of student base. However for some months there had been a major drop in the prospective students’ applications. The administration was unable to figure out the main reason behind this sudden drop and they decided to work on their Student Prospectus. The College old brochure was very plain with loads of text which was being distributed ever since the inception of the college. The brochure had been outdated and it was not attracting the potential students despite all the qualities the college had to offer. The College was looking for a company to revamp their prospectus in a way that would appeal to possible students. It also needed to highlight the College's new building, which was due to open after the prospectus was printed. The College consulted Craftive for their new prospectus design.

PROCESS
The graphic design experts at Craftive came up with a fresh, trendy and new look for the college brochure that was specifically targeted largely at 16-30 year olds who were the main target audience of the College. The new prospectus was designed using the bright and vibrant colors, bold text and pictures featuring actual students. Pictures that were art directed to ensure synergy with the content they were supporting. The College administration had a specific budget for the prospectus and Craftive affordable price plans were ideal for them.

SUCCESS
Prospective students liked the fresh look of the brochure, while the existing students felt ownership and pride being associated with the College. After being circulate for a while, the prospectus was successful in attracting a larger prospective student base. The College management was happy that they made the right decision at the right time by consulting the right design services provider-Craftive.